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Job Details

Lead Product Marketing Manager DCP Channels

Company name
AT&T Inc.

El Segundo, CA

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Lead Product Marketing Manager, DCP Channels


El Segundo


AT&T Entertainment Group is focused on offering a premium, effortless mobile entertainment experience! Using enhanced advertising, we are a leader in addressable video and delivery across all screens. As our Lead Product Marketing Manager, you will help us continue this trajectory as you develop strategic product positioning, messaging and programs to increase consumer awareness, consumer interest and overall profitability of AT&T’s products and services through our Distribution Channel Partners sales channels. In this position you will be the marketing expert for these account teams.

The successful candidate will:

Ensures project goals and priorities align with the DCP business strategies. Help ensure project demands are met, and team members have direction and resources necessary

Foster innovative thinking, collaborate with peers, design counterparts and partner groups to ensure project design continuity across all areas of focus and alignment to Brand plans

Communicate and present design concepts to all levels of management; and, effectively elevate strategic concerns to senior management in a timely and accurate manner

Regularly assess and assist product merchandising of all categories for assigned DCP channels to ensure standards are maintained

Stay current in design trends, production techniques and vendor products

Demonstrate awareness of current advertising and marketing campaigns, new product launches and update store visual communication accordingly

Implement designs with creativity, taste and style – minding launch objective and budget

A background like this will get our attention:

8 years’ retail design experience demonstrating creative sophistication in concepts and design

3 years’ supervisory experience

Comprehensive knowledge of design processes; retail industry experience a must, to include retail environments, concepts and programs

Strong oral and written communications skills, including meeting facilitation and presentation experience, and the ability to effectively communicate complex and/or controversial topics and concepts to senior team

Demonstrated ability to develop influential and collaborative relationships across teams, functions, and geographies

Sound judgment and ability to contribute meaningfully to the determination of policy and strategy

Partner with the sales channel and internal marketing contacts who provide support around offer messaging, assets and review of creative materials; be the single marketing contact point for tests and overlays

Resolve escalations and offer coordination needs with Sales Directors

Manage agency and retail relationships

Travel as business needs require

Bachelor’s Degree in architecture, industrial design or graphic design preferred

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V

Company info

AT&T Inc.
Website :

Company Profile
AT&T is bringing it all together for our customers, from revolutionary smartphones to next-generation TV services and sophisticated solutions for multi-national businesses. For more than a century, we have consistently provided innovative, reliable, high-quality products and services and excellent customer care. Today, our mission is to connect people with their world, everywhere they live and work, and do it better than anyone else. We're fulfilling this vision by creating new solutions for consumers and businesses and by driving innovation in the communications and entertainment industry.

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